![]() |
|
|
|
|
|
|
|
About Search Engines - Part 1Part 1 - Why Search Engines Are Important To YouYou've built your site. You've tested it. You're ready for business.
Try the No.1 way people find out about sites - Search Engines!. Search engine optimization (techniques to improve how your Web site ranks in the search engines) has been called the cheapest and most effective marketing tool available. Expect to pay professional firms that specialize in search engine optimization $1000 for a small site - $10,000 is common for big companies.
Search engine traffic is the kind of traffic you want.
Traffic you receive from search engines is already targeted. Visitors arriving at your site from search engines have entered a keyword relevant to your site, so they are already interested in your product or service. This is the best source of potential customers you can have. Search engines are the number one way users find new sites. Surveys show that over 85% of users rely on search engines to locate information on the Web. If you optimize your site to do well on the engines, then register your site with search engines, you should see increased traffic to your site. Search engines are free to users and users know where and how to use them. One of the first things a novice to the Internet learns is how to use Yahoo (actually Yahoo is a directory, but we'll discuss the difference later).
|