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About Search Engines - Part 1


Part 1 - Why Search Engines Are Important To You

You've built your site. You've tested it. You're ready for business.

So where are all the people?

You need to get the word out about your great site, but with limited resources and no advertising budget, you need some way to attract visitors.

What can you do?

Try the No.1 way people find out about sites - Search Engines!.

Search engine optimization (techniques to improve how your Web site ranks in the search engines) has been called the cheapest and most effective marketing tool available. Expect to pay professional firms that specialize in search engine optimization $1000 for a small site - $10,000 is common for big companies.

With a little research, time, and energy you can learn these techniques yourself.

You can easily blow your limited resources on banners and ads galore, but search engines will be more likely to send motivated visitors to your site.

Search engine traffic is the kind of traffic you want.

Why?

Traffic you receive from search engines is already targeted. Visitors arriving at your site from search engines have entered a keyword relevant to your site, so they are already interested in your product or service. This is the best source of potential customers you can have.

Search engines are the number one way users find new sites. Surveys show that over 85% of users rely on search engines to locate information on the Web. If you optimize your site to do well on the engines, then register your site with search engines, you should see increased traffic to your site.

Search engines are free to users and users know where and how to use them. One of the first things a novice to the Internet learns is how to use Yahoo (actually Yahoo is a directory, but we'll discuss the difference later).